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FOR MALTA'S GAMING SECTOR · 2027 PARTNERSHIPS

NOT A GAME.

Join The Food Lifeline Programme.

A practical way for gaming companies to support families in need in Malta through visible, ongoing monthly support. Register your interest now and your support starts in January 2027.

Foodbank Lifeline Foundation · Malta’s first foodbank · VO/1654

HOW MANY FAMILIES WILL YOUR COMPANY SUPPORT EACH MONTH?

The Food Lifeline Programme gives your company a simple, visible and meaningful way to support families in Malta.

Your monthly contribution is turned into food support for individuals and families referred to Foodbank Lifeline by social workers.

This is not a one-off appeal. It is ongoing community support.

MONTHLY SUPPORT. DIRECT IMPACT.

FOOD INSECURITY CAN HAPPEN SUDDENLY.

Rent rises

Illness strikes

A breadwinner dies

Work is lost

A relationship breaks down

Life becomes too heavy

For many people, food insecurity is the result of one pressure too many.

Foodbank Lifeline Foundation gives people immediate breathing space when an already fragile situation becomes an urgent crisis.

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HOW FOODBANK LIFELINE HELPS

SIX WEEKS OF FOOD SUPPORT.
DIGNITY FROM DAY ONE.

Foodbank Lifeline supports individuals and families referred by social workers.

Support is provided for six weeks, helping people through an immediate crisis while they seek longer-term care or assistance. Every food pack is practical support, but it is also dignity, relief and reassurance.

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01

Referral through social workers

People reach Foodbank Lifeline through professional referrals at a moment of genuine need.

02

Six weeks of crisis food support

Food packs give immediate breathing space while the wider situation is stabilised.

03

Relief while longer-term help is sought

Families are supported with dignity while they look for care, assistance and a path forward.

Around 300

food packs every week

1,000+

people supported every week

Malta & Gozo

Collection points in Valletta, Paola, Marsa, Qawra and Gozo, plus home deliveries

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MALTA'S FIRST FOODBANK

SOMEONE REFUSED TO LOOK AWAY.

Foodbank Lifeline began in 2015, when Reverend Kim Hurst saw people in Malta searching through rubbish bins for discarded food and discovered there was no foodbank on the island.

What began in the basement of St Andrew’s Scots Church in Valletta grew from around 30 families a week into a formal foundation responding to a much wider need.

2015

Malta’s first foodbank begins

2018

Foodbank Lifeline Foundation established

2019

Registered as a voluntary organisation

THE FOOD LIFELINE PROGRAMME

TURN MONTHLY SUPPORT INTO FOOD ON MALTESE TABLES.

Your company is part of Malta’s economic and social fabric. The programme gives you a direct way to support the community around you.

01

A fixed monthly contribution

Choose a support level that is simple to understand, repeatable and easy to maintain.

02

A clear number of families supported

Your contribution becomes a direct monthly family-support commitment.

03

A visible commitment to the community

Your company receives the official Proud Partner identity for approved use.

START WITH ONE CLEAR COMMITMENT.

Two practical levels make participation clear for your company and meaningful for families in Malta. Register now, and your first monthly contribution starts in January 2027.

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LEVEL 01

Proud Partner

€1,000

PER MONTH

4

FAMILIES / MONTH

LEVEL 02

Lead Proud Partner

€2,500

PER MONTH

10

FAMILIES / MONTH

One decision. Every month. Families supported with dignity.

Would your company like to support more families? Tell us on the form and we will talk it through.

SIMPLE, VISIBLE, USEFUL.

When your company joins, you receive clear recognition assets that are easy to use across everyday communications.

The programme is designed to be useful for your company without a complicated activation, event plan or heavy internal workload.

Updates are light-touch and realistic. They never identify the people we support.

01

Official Proud Partner badge

Approved digital formats for your website, social media, email signature and communications.

02

Website listing

Recognition on the Foodbank Lifeline website as a participating company.

03

Certificate or plaque

A physical acknowledgement for your offices, reception or team space.

04

Clear, regular updates

A short quarterly partner note, occasional snapshots from the programme, ready-to-use wording for CSR notes and social posts, and a concise annual summary.

05

Written confirmation for your records

A letter acknowledging your contributions, with our registration details, for your finance, CSR and ESG reporting.

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OFFICIAL PARTNER IDENTITY

THE PROUD PARTNER MARK

A public signal that monthly support is helping put food on Maltese tables.

The heart

Care, dignity and the human reason behind the programme.

The lifeline form

Practical support reaching people during a period of pressure.

The glow

A proud, visible commitment partners can share in approved communications.

FOUNDING PARTNER RECOGNITION

HELP LAUNCH SOMETHING MALTA CAN BELIEVE IN.

The first companies to join The Food Lifeline Programme will be recognised as Founding Partners.

Founding Partners are not simply joining a scheme. They are helping launch a visible, repeatable commitment to community support.

FOUNDING PARTNER PLACES OPEN UNTIL 31 MARCH 2027

01

Dedicated website section

Recognition as one of the companies that helped establish the programme.

02

Launch press release

Inclusion in the launch announcement recognising early support for the programme.

03

Proud Partner status from day one

Use of the official identity across approved digital and communication materials.

04

Recognition for helping establish the initiative

A clear leadership position at the start of a practical monthly support programme for families in Malta.

JOINING IS SIMPLE.

From interest to visible participation, with a clear monthly commitment and an approved partner identity.

01

Choose your support level

Proud Partner or Lead Proud Partner, based on the support you want to provide.

02

Confirm your commitment

​Agree the monthly contribution and your start date with Foodbank Lifeline.

03

​Receive the identity

​Official Proud Partner files for your website, social media and communications.

04

Share your participation

​Announce the partnership with clear, respectful programme messaging.

05

​Updates every quarter

​See what your support helps make possible for families in Malta.

REGISTER YOUR INTEREST

BECOME A PROUD PARTNER.

Tell us about your company and the level you would like to start with. A member of the Foodbank Lifeline team will contact you within two working days to confirm the details and agree your start date.

01

We get in touch

To confirm your support level and your start date in 2027.

02

We set up the monthly contribution

By standing order or against an invoice, whichever suits your finance team.

03

You go live as a Proud Partner

Your identity files arrive and your company is listed on our website.

Support level
Proud Partner — €1,000 a month, 4 families
Lead Proud Partner — €2,500 a month, 10 families
Not sure yet — I would like to talk it through
Preferred start
How did you hear about us?

FOR DECISION-MAKERS

FREQUENTLY ASKED QUESTIONS

Practical answers for companies considering becoming a Proud Partner.

What is The Food Lifeline Programme?

A monthly corporate support programme that helps companies provide ongoing, practical food assistance to families in Malta facing food insecurity.

Who is behind the programme?

Foodbank Lifeline Foundation, Malta’s first foodbank. We are a registered voluntary organisation (VO/1654) and foundation (LPF-303).

Who does the programme support?

Individuals and families referred by social workers at moments of genuine need, when they are facing immediate food insecurity.

How long does support last?

Foodbank Lifeline provides six weeks of food support while longer-term care or assistance is sought.

What does our monthly contribution achieve?

€1,000 a month supports 4 families. €2,500 a month supports 10 families.

Why is the start date in 2027?

Companies set their community and ESG budgets well ahead, so we are opening registrations now for support that begins in January 2027. Early registrations are recognised as Founding Partners.

Is the programme only for iGaming companies?

It was created with Malta’s gaming sector in mind, including operators, B2B suppliers, affiliates and service providers. Any company that shares the commitment is welcome.

How is the contribution paid?

Once your support level is confirmed, we set up a monthly bank transfer or standing order. We can also invoice monthly or annually if that suits your finance team.

Will we receive confirmation for our records?

Yes. We provide written acknowledgement of your contributions for your finance, CSR and ESG records.

Will the families we help be identified?

No. Our updates never identify the people we support. Their dignity and privacy come first.

Can our team get involved too?

Yes. Many companies also volunteer, run a food collection or take part in our Reverse Advent Calendar at Christmas. Mention it on the form and we will tell you more.

How do we join?

Choose a support level, complete the form, confirm the details with our team and set up the monthly contribution. That is it.

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HUNGER IS NOT A GAME

For families facing food insecurity, support is not symbolic. It is immediate, practical and human.

BECOME A PROUD PARTNER.

Questions first? Email the Foodbank Lifeline team or call 9906 6808 (9am to 5pm).

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